“The Matt Mason Memorial “Cowboy UP!” Triathlon has been established to honor, pay tribute, support and celebrate the lives of those who have made the ultimate sacrifice for their country. This triathlon is our way to stay close to our dear friend and keep his memory alive while focusing on supporting others like him and their families.” You can be a part of this special event through sponsorship or donation. 100% of the Matt Mason Memorial “Cowboy-UP” Triathlon proceeds go to National and Local Charities and Scholarship Funds you our racers and donors have established. In 2019 our proceeds will go to Scholarship Funds at Northwest Missouri State University and MCC as well as donations to Word of Honor, American Legion Post 58, Frontline Fly Fishing and other local military themed organizations.